
I help businesses get value from their data.
In school, I was the kid that did everyone's math homework (and I'm appropriately ashamed of it). Now, I'm proud to say that I use my powers for good, helping businesses use their data to solve problems and make data-informed decisions.
My Background
I learned how to do statistics working in three psychology research labs during university. I did research about research methods, asking questions like, "Do psychologists adequately justify the validity and reliability of their measures?" and "Do scientists use meta-analysis well?" As a teaching assistant, I even taught undergraduate-level statistics tutorials.
Then I did a Master's in Public Administration and advised on policy analysis in the public sector. My roles led me to do:
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Economics research for the Canadian Department of Trade
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Financial research to support treaty negotiations with First Nations for Indigenous and Northern Affairs Canada
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Research translation for a non-profit in early childhood and family health.
I moved into digital marketing so that I could work remotely and travel. Digital marketing is all about data analysis, so it was the perfect fit. When I'm not doing data analysis, you can find me writing digital content.
Check out my full work history on LinkedIn.
Curiosities
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I biked across Canada in 2017. I rode 7,400 Km in 82 days, and I only almost died once.
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I spend the pandemic in Brazil learning Portuguese. (Here's my advice for learning a language.)
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When I'm not crunching numbers, I'm often writing. Check out my portfolio of client work, or see what I've published on Business Insider and Medium.